Dynamics 365 Commerce – Omnichannel Solutions for Modern Retail & Manufacturing
Enhance Customer Experiences & Seamlessly Connect Sales Channels
Modern retail and manufacturing companies face the challenge of unifying digital and physical sales channels, managing supply chains efficiently, and creating personalized customer experiences. In regulated industries such as pharma, chemicals, and medical technology, as well as in discrete manufacturing (e.g., mechanical engineering, textiles, plant construction), seamless integration of commerce, logistics, and customer service is essential.
Isolated sales channels, inconsistent data sources, and inefficient processes often hinder a cohesive commerce strategy.
Dynamics 365 Commerce provides a centralized platform that connects digital, in-store, and B2B channels to enable efficient order management, optimized inventory control, and enhanced customer engagement.
As a Microsoft partner, we support companies in implementing Dynamics 365 Commerce as part of an ERP system—whether it’s a first-time deployment or a transition from an existing system to the modern cloud platform.
What is Dynamics 365 Commerce?
Dynamics 365 Commerce is an end-to-end retail solution that enables companies to unify in-store and online sales channels.
Key Features at a Glance:
- Omnichannel-Commerce – Integrate online, in-store, and B2B channels.
- Customer Engagement & Personalization – Data-driven insights for targeted offers.
- Order Management – Centralized control of orders and returns.
- Inventory & Supply Chain Logistics – Real-time visibility into stock and fulfillment.
- ERP & CRM Integration – Unified workflows through connection with finance and customer data.
With deep integration into Microsoft 365, Dynamics 365, and external shop systems, businesses can adapt their commerce strategy flexibly and serve customers across all channels.
Why Modern Commerce Solutions Are Critical
Many companies struggle with:
- Lack of synchronization between online and offline sales.
- No real-time transparency into inventory and order status.
- High return rates and inefficient order handling.
- Challenges in executing a consistent omnichannel strategy.
Dynamics 365 Commerce solves these issues with:
- Seamless integration of e-commerce, POS, and B2B sales.
- Automated order and return management.
- AI-powered analytics for personalized customer experiences.
- Real-time synchronization of inventory and delivery timelines.
Companies with global sales networks and multiple retail locations benefit especially from centralized, cross-channel process management.
Core Capabilities of Dynamics 365 Commerce
1. Omnichannel Commerce for B2B & B2C
Unify digital and physical sales with Dynamics 365 Commerce.
- Centralized platform for online, POS, and B2B commerce.
- Automated order processing with real-time inventory sync.
- Integration of web shop, call center, and brick-and-mortar stores.
- Digital self-service portals for business customers.
Use Case: A medical technology company uses Dynamics 365 Commerce to connect its webshop with ERP and logistics systems—speeding up order processing by 40%.
2. Intelligent Customer Analytics & Personalized Experiences
Use AI-powered insights to drive customer engagement and retention.
- Create personalized offers based on customer data.
- Omnichannel tracking for consistent customer experience .
- Integration with Customer Insights to analyze buying behavior.
- Automated pricing and discounts by customer segment.
Use Case: A textile manufacturer leverages Dynamics 365 Commerce to generate tailored product suggestions based on shopping behavior, boosting conversion rates by 25%.
3. Automated Inventory Management & Order Fulfillment
Streamline warehousing and logistics with AI-supported automation.
- Real-time monitoring of inventory and availability.
- Automated stock updates and demand planning.
- Optimized delivery and return routes.
- Seamless integration with Dynamics 365 Supply Chain Management.
Use Case: A chemical company integrates Dynamics 365 Commerce with its supply chain system to proactively detect delivery shortages and automatically assign alternative inventory.
Security & Compliance with Dynamics 365 Commerce
- GDPR-compliant customer data storage and processing.
- Secure payment processing & AI-powered fraud detection.
- Role-based access control for users and customer accounts.
- Regulatory-compliant invoicing and tax calculations for global markets.
Use Case: A pharmaceutical group uses Dynamics 365 Commerce to automatically generate compliant invoices for international clients, reducing manual review time by 50%..
Why Choose Dynamics 365 Commerce with b4dynamics?
- Tailored consulting & analysis for optimal Dynamics 365 Commerce use.
- Integration with existing ERP, CRM, and logistics systems.
- Training for sales teams and IT departments for efficient adoption.
- Long-term support & ongoing optimization of commerce processes.
Conclusion – Omnichannel Commerce with Dynamics 365 Commerce
Dynamics 365 Commerce is the ideal solution for businesses aiming to unify their sales channels, enhance the customer experience, and optimize order management.
Get in touch now & streamline your commerce processes with Dynamics 365 Commerce!